Current:Home > FinanceAI might take your next Taco Bell drive-thru order as artificial intelligence expands -SummitInvest
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-18 12:57:24
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (2214)
Related
- Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
- Zac Efron Puts on the Greatest Show at Star-Studded Walk of Fame Ceremony
- Ciara Gives Birth, Welcomes Baby With Husband Russell
- This Is Not A Drill! Abercrombie Is Having A Major Sale With Up to 50% Off Their Most Loved Pieces
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- NBA star Ja Morant describes punching teen during a pickup basketball game last year
- Miss Nicaragua pageant director announces her retirement after accusations of ‘conspiracy’
- Bachelor in Paradise’s Kat and John Henry Break Up
- Trump invites nearly all federal workers to quit now, get paid through September
- Bronze top hat missing from Abraham Lincoln statue in Kentucky
Ranking
- Questlove charts 50 years of SNL musical hits (and misses)
- Cowboys' Micah Parsons on NFL officials' no-call for holding: 'I told you it's comical'
- Iraq scrambles to contain fighting between US troops and Iran-backed groups, fearing Gaza spillover
- Mexico’s president vows to eliminate regulatory, oversight agencies, claiming they are ‘useless’
- Meta releases AI model to enhance Metaverse experience
- Car fire at Massachusetts hospital parking garage forces evacuation of patients and staff
- Mason Disick Looks So Grown Up in Rare Family Photo
- Bronny James makes college basketball debut for USC after cardiac arrest
Recommendation
Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
What to know about abortion lawsuits being heard in US courts this week
Texas woman who sued state for abortion travels out of state for procedure instead
Decorate Your Home with the Little Women-Inspired Christmas Decor That’s Been Taking Over TikTok
Trump issues order to ban transgender troops from serving openly in the military
3 Chilean nationals accused of burglarizing high-end Michigan homes
Fatal stabbing of Catholic priest in church rectory shocks small Nebraska community he served
Pacers star Tyrese Haliburton working his way into the NBA MVP race