Current:Home > MarketsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -SummitInvest
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-14 21:23:54
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (2)
Related
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- Video shows Russian fighter jets harassing U.S. Air Force drones in Syria, officials say
- Michigan’s New Governor Puts Climate Change at Heart of Government
- In Two Opposite Decisions on Alaska Oil Drilling, Biden Walks a Difficult Path in Search of Bipartisanship
- Meta releases AI model to enhance Metaverse experience
- Ohio Explores a New Model for Urban Agriculture: Micro Farms in Food Deserts
- Blur Pores and Get Makeup That Lasts All Day With a 2-For-1 Deal on Benefit Porefessional Primer
- Warming Trends: Big Cat Against Big Cat, Michael Mann’s New Book and Trump Greenlights Killing Birds
- Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
- Why the Ozempic Conversation Has Become Unavoidable: Breaking Down the Controversy
Ranking
- Trump's 'stop
- Jessie J Reveals Name of Her and Boyfriend Chanan Safir Colman's One-Month-Old Son
- Elite runner makes wrong turn just before finish line, costing her $10,000 top prize
- The Resistance: In the President’s Relentless War on Climate Science, They Fought Back
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- A Shantytown’s Warning About Climate Change and Poverty from Hurricane-Ravaged Bahamas
- Standing Rock: Dakota Access Pipeline Leak Technology Can’t Detect All Spills
- Emails Reveal U.S. Justice Dept. Working Closely with Oil Industry to Oppose Climate Lawsuits
Recommendation
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
Shereé Whitfield Says Pal Kim Zolciak Is Not Doing Well Amid Kroy Biermann Divorce
Minnesota Pipeline Ruling Could Strengthen Tribes’ Legal Case Against Enbridge Line 3
The number of Americans at risk of wildfire exposure has doubled in the last 2 decades. Here's why
Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
Persistent poverty exists across much of the U.S.: The ultimate left-behind places
Seaweed blob headed to Florida that smells like rotten eggs shrinks beyond expectation
The number of Americans at risk of wildfire exposure has doubled in the last 2 decades. Here's why