Current:Home > NewsTom Hanks alleges dental company used AI version of him for ad: 'Beware!!' -SummitInvest
Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!'
View
Date:2025-04-12 10:33:51
Will the real Tom Hanks please stand up?
The "Elvis" actor, 67, claimed on Instagram Sunday that a dental company used a computer-generated video of him without his permission.
"BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it," Hanks wrote over a screenshot of the advertisement.
He did not reveal which company used his likeness for their advertisement.
USA TODAY reached out to reps for Hanks for comment.
The latest use of the Oscar-winning actor comes five months after he discussed the morality of AI and the possibility of his likeness being used for acting after he dies.
"Anybody can now recreate themselves at any age they are by way of AI or deep fake technology," he said on "The Adam Buxton" podcast in May. "I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on."
Hanks elaborated that aside from a project labeling a posthumous movie with him as AI, "there'll be nothing to tell you that it's not me and me alone and it's going to have some degree of lifelike quality."
He added: "That's certainly an artistic challenge, but also a legal one."
Podcast host Adam Buxton insisted that audiences would be able to tell the difference, especially in some stylistic choices that Hanks makes that AI would not pick up.
"Without a doubt people will be able to tell, but the question is, will they care?" Hanks responded. "There are some people that won't care, that won't make that delineation."
The morality of AI in the entertainment industry is sparking "discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice and everybody else’s being our intellectual property," the actor added.
Tom Hanks reacts to AI:Actor says some people 'won't care' if an computer-generated version of him continues acting after death
AI has been an ongoing concern in Hollywood for both actors and screenwriters.
The Writers Guild of America board unanimously voted to affirm the strike-ending deal on Wednesday with the Alliance of Motion Picture and Television Producers, the group that represents studios, streaming services and production companies in negotiations.
According to a WGA statement, writers earned increased pay, health and pension contributions with the contract extension as well as new foreign streaming residuals, and viewership-based streaming bonuses. There are also assurances against AI, a particular point of contention in the negotiations.
Contributing: Bryan Alexander
Hollywood writers' strike to endas union leadership OKs deal
veryGood! (2247)
Related
- Federal hiring is about to get the Trump treatment
- Brain cells in a lab dish learn to play Pong — and offer a window onto intelligence
- Matty Healy Joins Phoebe Bridgers Onstage as She Opens for Taylor Swift on Eras Tour
- How Harris is listening — and speaking — about abortion rights before the midterms
- Don't let hackers fool you with a 'scam
- 22 National Science Academies Urge Government Action on Climate Change
- Brain cells in a lab dish learn to play Pong — and offer a window onto intelligence
- Today’s Climate: July 1, 2010
- Rylee Arnold Shares a Long
- Save 75% on Kate Spade Mother's Day Gifts: Handbags, Pajamas, Jewelry, Wallets, and More
Ranking
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- John Hickenlooper on Climate Change: Where the Candidate Stands
- How Life Will Change for Prince George, Princess Charlotte and Prince Louis After the Coronation
- The fearless midwives of Pakistan: In the face of floods, they do not give up
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Are Electric Vehicles Leaving Mass Transit in the Shadows?
- What Will Be the Health Impact of 100+ Days of Exposure to California’s Methane Leak?
- Check Out the Most Surprising Celeb Transformations of the Week
Recommendation
$73.5M beach replenishment project starts in January at Jersey Shore
With Order to Keep Gas in Leaking Facility, Regulators Anger Porter Ranch Residents
The FDA has officially declared a shortage of Adderall
Blake Lively's Trainer Wants You to Sleep More and Not Count Calories (Yes, Really)
Senate begins final push to expand Social Security benefits for millions of people
Leaking Well Temporarily Plugged as New Questions Arise About SoCal Gas’ Actions
California’s Methane Leak Passes 100 Days, and Other Sobering Numbers
What Will Be the Health Impact of 100+ Days of Exposure to California’s Methane Leak?